(Australia-NewsWire.Com, May 06, 2019 ) Podcasting is an often overlooked form of promotion that’s beneficial for creating leads, building credibility, and gaining access to a specific market in a new way. Podcaster Annmarie Cross, known as the Podcasting Queen by colleagues and guests, launched her own podcast over 10 years ago and spoke candidly with Doug Morneau, host and founder of the podcast Real Marketing Real Fast.
“Podcasts are great in terms of time management for people who like to listen fast,” said Morneau. “For those who speak fast, I’ll often play a podcast at one-and-a-half speed to pick up on content quicker.”
“You want to attract like-minded people who have similar values to you or respect your core values so when you start to weave that into your story you immediately engage with them because people understand that and it’s important to them as well,” said Cross. “If you try to speak to everyone, sadly you’ll speak to no one.”
Most people think of podcasting as a long-term time investment. Cross specializes in creating client podcasts with three distinct episodes of 20-30 minutes in length. When done correctly, those three podcasts can make an indelible impression and create an irresistible signature that’s beneficial in attracting customers that will also grow a lead list.
Cross helps consultants and coaches define their message and what will provide the most value to their ideal client. She takes that information and turns it into a podcast series that will bring clients into the client funnel, nurturing that relationship into paying customers. Cross’s podcasts have become known as beacons of hope and inspiration to entrepreneurs and business owners around the globe.
She noted that every great podcast begins with defining the desired outcome. Developing a podcast is much more than simply telling others what to do. It tells the story of the individual and motivates potential customers while providing sound advice, experience, and positivity that others can relate to and use.
When individuals begin sharing their own values and story, they’re able to resonate with the ideal client and grow their own business. Every individual has a story to tell and experience they’ve gained that makes them unique. Their knowledge and expertise are very much who they are, part of what they bring to a customer relationship, and the experience they create to make an impact on others.
Podcasting is a strategy that can be combined with video and blog posts across social media that in turn can be used to funnel individuals back to the podcast. It nurtures potential customers, builds engagement, and speaks to clients about problems they’re having. Podcasts provide the ability to capture leads when individuals sign up for the podcast series.
Podcasts are a digital asset that can be used over and over. They’re a valuable tool for use in cooperation with influencer marketing and transcripts of the broadcasts provide topics for mini blog posts that lead back to the podcast. They’re equally effective at networking events to direct traffic.
Podcasting has a specific purpose. The broadcasts are advantageous for business owners and entrepreneurs to grow their business. Business owners that share their own story attain a greater level of engagement from clients, while helping others with a message of hope and inspiration.
About Doug Morneau
Doug is an Author, Speaker, Podcaster, and Marketer
His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.
As a podcaster, Doug currently hosts the “Real Marketing Real Fast” Podcast. He interviews top marketers, industry experts, and SAS vendors.
In his spare time, you can find him in the CrossFit box, Olympic Weightlifting, and chasing his two grandsons around.