Customer experience is what develops loyal customers or what marketers call products/services ambassadors. These customers will evangelize a company’s product through testimonies, word of mouth or over social media networks.
Customer experience is really the ultimate marketing tool. Look at this way it cost less to market to an existing customer than to a new one. "In customer service and, more importantly, in marketing, communicating with your customer means anticipating their wants, needs, and problems even before they arise."
It is therefore necessary to start by providing customer services to beget customer experience. To lean more, consider the aforementioned white paper that gives insight on the following:
- Support a User-Centered Design
- Offer Personalized Engagements
- Provide Clear Paths to Resolution
- Properly Sync Your Social Platforms
To a get this free white paper on how to provide customer experience, go to https://goo.gl/dLnrBH.
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