(EMAILWIRE.COM, March 31, 2012 ) Byron Bay, Australia – Having steadily built their exclusive sunglass lens replacement business from the ground up over the past 26 months, The Sunglass Fix have proven that hard work pays off with yet another award. They have just been named as ‘a company to keep an eye on’ by the panel from the 2012 StartupSmart awards.
The second annual StartupSmart Awards featured a myriad of businesses that are all set to see a sunny future. The top 50 boasts combined revenues of $115.6 million, rapidly overtaking last year’s total of $88 million.
In fact, the awards panel received so many high quality entries that they were compelled to compile a list of companies to watch out for in the coming years. This list, including The Sunglass Fix, was praised by the judges for presenting innovative and recognition-worthy ideas.
The Sunglass Fix’s offering is certainly causing many around the world to stare out from underneath their frames. The company has developed a unique way to replace the lenses in existing sunglass frames, bucking the disposability trend that manufacturers have created.
The company is delighted that the judges saw this idea a world-class offering.
“With over 300 applicants we’re proud to be named one of the up and coming companies to watch, as we continue to grow. With such an unusual business concept, and with us starting from scratch, we didn’t have a lot of support among friends and family to begin with. However they’ve all since changed their minds with our back-to-back Platinum Australia Customer Service Awards, and now this recognition. It all furthers our drive to continue to be the best business we can be” comments Lainie Anderson, Vice President of Marketing for The Sunglass Fix.
Amanda Gome, Chief Executive of Private Media and founder of StartupSmart, says the companies on the 2012 list “have only known hard times”, so their success should be applauded. “They all started in the global financial crisis, have struggled to find capital to grow and yet they have flourished” said Amanda, in a March 28th StartupSmart press release.
To ensure that they can meet the demand for their service as they continue to grow, The Sunglass Fix keeps over 13,000 lenses in stock, designed to fit almost any type of frame. Offering free global shipping, low prices and fast turnaround times, The Sunglass Fix has positioned itself as an attractive alternative to buying new sunglasses.
Aiming to soon be able to replace any type of sunglass lens ever invented, Lainie and her team are out in force to dominate the ever-bright world of sunglasses.
“Of course, there are still hurdles to overcome. Our customers are elated to find out that they can actually get their lenses replaced and continually post positive comments on our Facebook page or send us great feedback via email. Getting the message out there that our products and services exist is perhaps our biggest challenge but one we are driven to achieve” explains Anderson.
It’s easy to see why the company has a challenge in its way.
With advertising and marketing often showcasing the latest sunglass trends and fashions, the idea of replacing lenses in existing frames may not be the first option consumers think of.
“Everyone succumbs to the perils of advertising. In fact, everyone we speak with tells us they have spent hundreds of dollars over the past few years replacing sunglasses. So, people are thrilled to learn they can now simply replace the lenses. Australia is quickly adopting this new concept and we are sure the rest of the world will soon follow suit” Anderson concludes.
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About The Sunglass Fix
The Sunglass Fix manufactures and sources the best all-around sunglass lenses available on the market. They leverage the latest optical technology to shape them to customers’ existing frames. The company has thousands of sunglass replacement lenses ready for free, immediate dispatch anywhere in the world. Additionally, their lenses can be custom cut and installed in just about any pair of sunglasses with two lenses.
The Sunglass Fix focuses on environmental sustainability and corporate responsibility. Their goal is to create a viable company that employs hardworking, dedicated people and provides a wonderful business solution that will help reduce waste while improving their customer’s lives. It has taken four years for the team at The Sunglass Fix to develop their lenses and refine their business operations so they can provide what they think will be an industry changing solution for sunglass users.