(Australia-NewsWire.Com, May 31, 2012 ) Sydney, Australia -- The release of Google Penguin Update is designed to promote high quality website content. At the same time, this update also aims to penalize webspam which may affect about three percent of the search queries.
According To Google, the Penguin Update helps in enhancing and developing the full and comprehensive search experience of the engines. However, this update is putting legit businesses at risk because there is a tendency for them to lose their web traffic. Along with this is the loss of their bottom line sales.
With this in mind, how can small businesses (or all businesses for that matter) survive Google Updates? If they have survived Google Penguin Update now, what assurance do they have that they can survive the next update?
Optimizing Outside Google
It is a must that businesses know that there are life outside Google. Google is not the only chance to optimize a website. Here are some optimization alternatives that businesses can choose from:
*Make content social. Edit the content in a way that it can be easily shared and distributed throughout the social networkings sites.
Guest posting. For this, it is necessary to build a connection or relationship with other writers in the same niche. In this strategy, blog owners contribute blog posts on each other's sites.
Facebook cross-over. Utilize Facebook more by interacting and making a appearance on other businesses' Facebook page on a regular basis.
Purchasing social ads. Buy the complementary brands and/or services that can be seen in various social networking sites.
More Website Optimizing Tips
Invade Pinterest. Pinterest, as of today, is considered as the third most popular social networking site there is. It is also a great new way for businesses to generate traffic to their site. In fact, Pinterest is said to be the best in generating traffic as compared to other social networking sites.
Regular blogging. By posting blogs on a regular basis, businesses will not only get to gain greater traffic but it also helps in forcing search engine spiders to index their sites.
Utilize Youtube. Creating educational videos for the education of readers is the same as blogging, in a more visual way. The videos do not have to be world-class. YouTube is among the sites that can help in generating traffic. Small businesses can also benefit from their new ads formats.
Enter the Google + scene. Optimize the google page and distribute its content. Google + plays a big role in SERPs rankings.
In order to survive these changing algorithms, there is one thing that business owners have to keep in mind-- Google is not the only site that drives traffic.
Aspire SEO is a company that provides web design, Google Analytics and Search Engine Optimization. Aspire SEO helps all types of businesses to aspire higher with the help of natural organic search results. The company also helps businesses to achieve greater accomplishments through focused branding. The company also provides brand management strategies that will help protect businesses' investment. All in all, Aspire SEO helps businesses to do more than they thought they can and to make the most out of their SEO strategies. With Aspire SEO in the team, the businesses can do better.