(Australia-NewsWire.Com, May 02, 2013 ) Sydney, Australia -- Larger corporate brand within Africa's largest economy (South Africa) have increasingly become aware of social media. The companies are now following in the footsteps of their customers, according to the findings in the World Wide Worx and information analysts Fuseware.
The South African Social Media Landscape 2012 study by World Wide Worx and Fuseware has revealed that 95% of major brands that were surveyed have a form of social media strategy aimed at consumers. Still, 51% rate their efforts on Facebook as effective, while only 33% believe their Twitter results are effective.
“The survey shows that corporate South Africa has woken up to social media, but it hasn’t yet figured out how to dress for the role,” World Wide Worx managing director Arthur Goldstuck said in a statement. “Most large companies are still neutral on the impact of social media, and are still feeling their way.”
The report includes analysis of South African consumers’ use of Facebook, Twitter, Mxit, LinkedIn, Pinterest and Foursquare, as well as a survey conducted among corporate brand owners.
“We interviewed representatives of 61 major brands, and found that corporate use of social networks tended to be a case of responding to media hype,” said Fuseware managing director Mike Wronski. “The most popular social media platform in South Africa, Mxit, is used as a marketing tool by only one out of five large brands. This compares to Facebook, with nine out 10 using it, and YouTube, with two out of three.”
The First National bank has now taken cognizance of Mxit's value, announcing a partnership will be formed between its eWallet and the social networks Mxit Money offering.
Banking has been a popular activity for South Africans online. FNB currently offers its online clients top-quality banking options and the large plus was the iPhone application that allowed connection to PayPal. FNB has 357,552 likes thus far on Facebook, and over 6,245 followers on its Twitter account. The Social network that exists between FBN and customers on social media platform is of the highest overall quality, according to research analysis.
About NetMomentum.com.au
Net Momentum (http://netmomentum.com.au/) provides the best in internet-based marketing and design services for businesses across the web. Learn how any company can bolster its success with the help of the professionals at Net Momentum.