The Facebook advert is targeted at those users who have demonstrated an interest in snow-time pursuits on Facebook including snowboarding, skiing and adrenalin fuelled winter sports.
Stu McLaughlin, Co-Founder of The Anchor explains. "This promotion aims to reward those snow enthusiasts who are looking to make the most of the last few months of the USA snow season. The promotion offers exceptional value for our monopods, and allows winter sports enthusiasts the opportunity to capture their amazing snow experiences, with them in the footage, at a great price."
The promotion links exclusively to The Anchor brand’s Amazon.com monopods listing and demonstrates the start of the team's aggressive promotional strategy aimed at gaining a foothold within the highly competitive monopods category. "We are looking to push hard in these early stages with promotion. It's a tough market, and these activities need to offer us this immediate cut through." Stu McLaughlin continues.
While the advertising campaign is running exclusively on Facebook, The Anchor team have announced that anyone using the code POWDER15 can redeem the code at the Amazon.com listing to receive the 40% discount at check-out.
"We're really excited to run our first promotion, and believe that Facebook is absolutely the best platform to announce from. There are very few media opportunities which can offer such value as Facebook. It has such amazing reach and targeting. We're hopeful for some great results." Stu McLaughlin concludes.
About The Facebook Offer Users can redeem the 40% ($12) off The Anchor's burnt orange monopods by visiting The Anchor listing at Amazon.com and entering the code POWDER15 at check-out.
About The Anchor Monopod
The rugged and playful Anchor Monopod is on sale exclusively at Amazon.com (amazon.com/The Anchor Monopod). As a launch special, each purchase includes a free Anchor branded microfibre lens cloth.